Well if this is the case then why not release this information....

Well if this is the case then why not release this information. YOW needs every piece of good news it can get and if the trials went well in 7-11 then why not tell us.

If sales are all that matter why even release this information?

In regards sales announcements they can be vague and say something like they expect these two deals to add x% to total sales over the coming 6 or 12 months. Right now we neither know the number of stores, the timetable or criteria for the rollout, the length of time 7-11 and CVS have committed to the deal, nor the expect volume over any timeframe.