So have they been selling previously in 7-11 and CVS or not? Was...

So have they been selling previously in 7-11 and CVS or not? Was there a trial?

As for why they might want to announce what this deal will mean in actual sales is because the SP is in the gutter and the quarterly result has been signalled by management as likely to be bad.

This announcement has absolutely no content since there is no numbers anyone can use. Even the most basic like how many stores the Yowies going to be in come the end of May is unknown. This is an announcement up there with one of GSWs and even they managed to put an estimate on the sales volume.