If the results of the trials were positive why not announce that this expansion is the result of the success of the trials? If the trials had been well run (I know) they should be able to estimate sales volumes as well from this expansion.
All this announcement says is YOW might be in some 7-11 and CVS stores in late May. Really you can do better than this YOW.
Anyway the market likes it so that is all that matters. Well picked those that bought yesterday. How did you know this announcement was coming?
If the results of the trials were positive why not announce that...
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