i like the idea, creates a brand around the chocolate for those...

i like the idea, creates a brand around the chocolate for those who may not remember the old brand (i am 21 and can remember that yowies were a thing but never really remembered why) will it pay off is the question. very interested if it is successful in creating greater brand awareness.

on a more general note, i'm still of the opinion that pricing is an issue, was out with some friends and pointed out that yowies were now back on the shelf. they looked at the price and laughed so i've always been a hesitant trader on this stock. Still if price dips low enough i'll bite.