Ann: Yowie signs agreement with Icon Animation, page-23

yes, we have 2 "marketing experts" here on the Yowie forum.
that's why they are "experts" - because they are on HC, and not out working full time for Leo Burnett Australia or someone.
It is amazing how people on the outside, with their nose up against the window pane, can assert to be "experts" on HC, without being privy to the details held by the company.
For the limited amount of money Yowie seems to spend on advertising/marketing each year, I reckon they do pretty well.