from what I can understand, is that this product is aimed at a...

from what I can understand, is that this product is aimed at a price-point - and that price-point is designed to be attractive to a different market. And a different market in terms of socio-economic group - but also geographically!
For example (and this just speculation on my part) would a Philipino kid, or an Indonesian kid, or a Chinese kid pay US$2.48 or more for a Yowie capsule choc?
OR, would they be more inclined to pay about half that for the new product?
I think the latter.

and yes, I agree, that kids just love dinosaurs. I am going to put my shares in bottom drawer, and sit back and see what happens in a couple of qtrs time.

cheers