This is a real gamble.. The company is burning through cash.....

This is a real gamble.. The company is burning through cash.. Their largest income (and competitor) is APO which has set up their own screens in Sydney.. and have in my eye little opportunity for domestic growth.

What you would hope is that the company scores a large international contract, and that is where the gamble lies.. management are burning through shareholder cash to achieve this.. i'd be intrigued how the company is being recieved overseas.

I do not see Embark taking off due to the fact google maps and other similarly products essentially already offer this solution/product and are already pervasive amongst consumers..