Ann: XTD Corporate Presentation-XTD.AX, page-26

Where to start...

Firstly it's about four screens in one station

Secondly after the screens are installed, they'll have a man full time dedicated to the maintenance. Cheap labour costs = win for XTD

Thirdly, the screens will have wifi

Overall, its actually quite a prudent strategy by management to take graduates steps with respect to India. What makes you think TDI and Delhi Metro didn't want to roll it out further? TDI (if you bothered reading the corp presentation) hold the rights to the vast majority of stations on the network. If XTD had decided to commit to 50 screens across 10 of the busiest stations, that's a lot of initial capex to invest in a country where the ability to sell ad space is untested. The 6 month "trial" allows TDI to firstly learn to sell the screen advertising, especially with Embark, and negotiate better deals (India is a different ball game to Australia). The biggest risk here is that TDI can't sell the ad space. That being the case, it's an easy exit for XTD. This deal is on their terms.

As for the share price, clearly that's a result of breakdown in negotiations with the US and Singapore. CEO spruiked the US hard publicly so investors have every right to feel let down. Hopefully they've got a few more in the pipeline that aren't too far away