Ann: WHA Signs Distribution Deal for China, page-44

This is the first step today in executing supply agreements to pull that revenue through. Don't underestimate the value of the CFDA with the regulatory changes currently afoot, that brings in retailers wanting to sell products that won't source without knowing if that supply will dry out hence why some will stick to the sidelines till they get CFDA.

Being the first mover in the smaller IF companies they are much better positioned compared to others.