The one who's got family issues - and potentially need money for care ? -
Listen, directors can take a few stocks out, given the announcements coming, why would you sell when you're shaping the new direction for the company and building it out? If anything, if profit was the motivation, he'd sell later.
An old parent, a complicated diseases, a non standard treatment ... and even a director may need to cash out a bit, nothing spectacularly off there.
It's doing well for a small cap and trying to re-orientate in medicinal cannabis. Their investment will be very interesting for the market to digest.