GER 0.00% 5.4¢ greenearth energy limited

Here's a link to the article mentioned in today's ASX...

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    Here's a link to the article mentioned in today's ASX announcement that actually works (unlike the link provided in the announcement itself) for anyone who is interested in reading it from start to finish with some of the text most relevant to GER following it.

    http://www.wsj.com/articles/more-companies-are-outfitting-1442197722

    Industrial lighting, which shines on everything from the aisles of warehouses to the parking lots at car dealerships, can be one of the biggest expenses a corporation has. Often based on technology that is decades old, some of these giant lights are electricity hogs and cash sponges. As a result, a growing group of businesses are experimenting with “smart” lighting systems that have the potential to cut energy bills deeply. Quality Bicycle Products, a wholesaler of bicycle parts and products, is one of those businesses.

    The savings available to companies such as Quality Bicycle Products reflects the long-standing reliance of many warehouses on fluorescent tubes or metal-halide light fixtures, which cast light from the ceiling in a circular blob. Such fixtures are inefficient because the cast light must overlap to provide total coverage. And because warehouses typically feature narrow aisles, much of the light doesn’t reach floor level where it’s needed because it is wasted on top of stacked shelves.

    Lighting companies, including Digital Lumens and Australia’sGreenearth Energy Ltd., which owns the Vivid Industrial digital-lighting business, have tried to address those inefficiencies by designing fixtures that cast light at certain angles to eliminate black spots. Their digital systems also are fitted with motion and daylight sensors that can measure how much light is needed to supplement natural light from doors or windows. Greenearth Energy says its lights transmit more than 80 pieces of data a second, including information about when a fitting will need replacing. “It’s effectively having a laptop computer under each light,” says Sam Marks, Greenearth Energy’s managing director.
 
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