My feeling is that so long as Nuheara remain on the NHS product list then surely the consumer will get to decide where they spend their money when (or if) given the option. Surely even someone with moderate hearing loss would give the Nuheara's a go just to see if they are a viable alternative to the expensive hearing aide option. I'm pretty sure I would, regardless of what the audiologist is trying to push.
NUH Price at posting:
6.5¢ Sentiment: Buy Disclosure: Held