It's not that simple. They'll need to raise again imo. If cash...

It's not that simple. They'll need to raise again imo. If cash continues to burn without a big improvement in sales, it'll look increasingly risky to investors and the share price will lose support. They'll raise sooner if this is likely, to get the best out of the raising.

I've thought before the sales figures on their site could easily be misrepresented, possibly allowing for a surprise at the next result, because E88 controls them. However the browser figures don't lie. There's been no improvement in site vists/page view/time on site across it's network. You would think sales are proportional to usage. Unless they're all shifting to mobile sales, which we don't have data on, it suggests the chances of a nice sales surprise at the next result is unlikely. So yeah, 'high risk', because few of us see where there's upside, myself included. Hope I'm wrong and shareholders get a nice surprise.