This anns sheds a bit of light on FA, a utility customer can...

This anns sheds a bit of light on FA, a utility customer can have an average potential revenue of $1,500 to $5,000 per Company, and they reckon they would get as many as 1000+ ? So security in utilities sector worth, best case ~1000 * 5000 = $5m?

I guess you could draw conclusions about how many customers exist in each sector (i.e. government entities?) and draw this out at ~1.5-5k per customer depending on the model they subscribe to? Plus maybe lean more towards the generous side because, you know, it's government and they like to spend. Still no idea what the upside potential of today's anns was, and at the risk of sounding negative, this company loves to throw around large figures to describe the sectors they are trying to penetrate, but no such estimates given in today's ann? Government can be harder to measure though.

I'm assuming their service is applicable to 'all sectors' and is generic in nature, makes me wonder if their tech is really that good to disrupt the market, and if so, surely this just gets gobbled up by a larger player - unless the tech is too niche perhaps.

Will watch with interest, would be worth finding a security guru to try make heads and tails of it all!