Ann: TV2U POWERS NEW GLOBAL ENTERTAINMENT HUB FOR LEMMON.ID, page-2

TV2U POWERS NEW GLOBAL ENTERTAINMENT HUB FOR LEMMON.ID
TV2U international Limited (ASX:TV2) (TV2U or Company) is pleased to announce it has
entered into a new commercial agreement with Lemmon.ID. TV2U’s IVAN-X content
delivery platform will power Lemmon’s new global direct-to-consumer streaming service
called Bisma, which is due to launch on January 2019.
The service will capitalise on Lemmon.ID’s heritage in the music sector by delivering OTT
coverage of its live music events and conferences for local and international talent. This will
begin on 10 December with a live streamed press event featuring Dewa Budjana – a wellknown Indonesian musician with a global fan base. Premier press conferences, including
the launch of the latest albums featuring musicians such as John Frusciante and Mike Stern,
will also be available through Bisma.
Lemmon.ID intends for Bisma to become a go-to community destination for artists and fans.
This was a key factor in IVAN-X being chosen as the underlying platform; Bisma will take
advantage of TV2U’s live chat and user engagement capabilities to connect musicians
and consumers with one another.
Beyond music, Bisma will offer a range of entertainment media (including sports). In time,
the service will carry multiple content channels and evolve into a multi-tenanted hub for
entertainment fans globally. Multiple payment options will be available at launch to cater
for different consumer preferences and budgets, with Bisma being primarily offered as a
hybrid pay-per-view and AVOD service.
This new agreement builds on TV2U and Lemmon.ID’s existing relationship following
successful live streaming of the Soundboxxx hip hop concert last year, which was delivered
under highly demanding network conditions without buffering or delay. That event
demonstrated the robust technical capability of IVAN-X and served as a valuable test bed
for the impending launch of Bisma.
“TV2U’s OTT platform stands far above the rest,” said Lemmy Ibrahim, Founder of
Lemmon.ID. “We’ve seen how it can handle high traffic volumes on congested networks.
Now we’re taking advantage of its other capabilities to create a platform where artists and
musicians can connect directly with their fans. Compared to mainstream services such as

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YouTube, Bisma will give musicians a better way to monetise their content while also offering
greater control over their brand.”
TV2U and Lemmon.ID will operate Bisma under a revenue share model. Bisma is also
expected to roll out e-commerce capabilities for merchandise and collectibles in the
future, creating another revenue stream.
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