I personally would be very unlikely to ever own PRT because 1) it's a dying business and dying businesses are difficult to make money from, and 2) being a dying business, the only way buy-and-hold likely makes money is via a takeover, and that's something PRT itself has very little control over - it's a matter largely for C7 and Bruce Gordon.
If someone held a gun to my head and forced me to buy it, I'd pay no more than 3x FY20 EBITDA (FY20 will be worse than FY19 as C7 affiliation fees increase again).
PRT Price at posting:
22.5¢ Sentiment: None Disclosure: Not Held