I'm not sure how anyone could think that whatever deal they...

I'm not sure how anyone could think that whatever deal they announce won't benefit us. EM1 will still be releasing the same package they were going to release at the start of the month except now they will have an extra 300 or so games to add to the collection and a massive user base that may or may not decide to join up. Just imagine if ICI was to say to it's massive user base that the games they are playing will only be available through Arcade X and they now have to pay a monthly subscription fee of 5-10 dollars (60/year) to access them, it would be an absolute certainty that at least 1% (3.5 million) would take up the offer. Then add in advertising to the mix and these guys could instantly be pulling in over $400 mill/year. At the moment ICI are struggling to monetize their large user base and EM1 has just handed them a mutually beneficial solution. Then bring in the likes of esports.com, Disney, Cloudzen and all other affiliated parties and the sky's the limit imo.