Whatever happens, this is early days. A tiny company like EM1 can't expect to just walk up to massive deals on its own, it needs partners, contacts, subscribers, and heaps of publicity etc. etc. This is probably a small step along the road to establishing the business, a new strategic partnership.
I'm viewing this T/H as a left field announcement, it's not THE announcement that we've been waiting for, nothing along these lines has been floated here by anyone.
What I'm waiting for is an announcement about the launch, Apps going live, advertisers/sponsors coming on board, etc. followed later by a Telco deal along with 5G and the Cloudzen partnership (Cloudgame), together with news and explanations of the International Rollout.
Possibly, the yet-to-be-released announcement will be a blockbuster that encompasses all of the above and sets us on the road to becoming a viable enterprise.
If it turns out to be just announcing some sort of tie-up with ICI for a vague mutual future benefit, then, obviously, it's not THE announcement that everyone is speculating about, whilst being unable to articulate exactly what it is they are waiting for.
Our little venture has only got a tiddly MC of ~AU$20m as long as it's growing and moving the business forward, there can't be much of a downside risk. EM1's future is ahead of it, so far management haven't put a foot wrong, I'm content to wait until Friday.
Anyway, we can't complain about being bored, or lacking excitement here.
B22.
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