I believe it's way too early to be making any assumptions on Paris Creek execution of the brand expansion. 200 stores through Metcash were added in late December so they won't even be in the results released today. Also new butter and cheese ranges launching this half and a return to the regular milk packaging by the end of March will no doubt boost things nicely. And we haven't even touched the international markets or milk powders yet. The reverting back to the old milk packaging indicates they are willing to learn from their mistakes. Shame about the new milk packaging. It was a sharp, pristine design. All over a bit of spilt milk
