A few points on this.. - similar market positions. To an extent...

A few points on this..
- similar market positions. To an extent yes, and with this new deal they close the gap even further. From my last count Elite teams on boarded. CAT 1600+ compared to Statsports <300. Big difference. Statsports have focused on the UK and US, CAT more a global approach. This means more staff and spending.
- product development. This is the big discussion point in my point of view. If CAT stayed as Statsports have as simply a wearables business they would be much stronger financially right now. They have spent aggressively to build up an overall product that is unrivaled in the world.

Was this the right choice?? This is the million dollar question and one that won't likely be answered for a few years yet.

IMO, I believe it will prove to be a masterstroke. I have heard some on here query this approach, preferring them to stay as a wearables business only. This may have helped in the short term but what happens when Statsports or another company realise the opportunity CAT have (own the performance stack) and build a product that offers sporting clubs everything they need- wearables, video/tactical and an AMS system to store all the data. CAT then find themselves as just a wearables business and soon get overtaken by this forward thinking company, their moat disappears and they become an also ran. The same SH's on here who have been criticizing their aggressive approach then start blaming them for not improving their product!! ha