People seem to be incorrectly assuming the drop in sales is due...

People seem to be incorrectly assuming the drop in sales is due to a diminishing interest. This is obviously incorrect. The company has limited distribution and marketing at the moment. The company is still trying to find its footing. Obviously, they have one series for around a year. So when the collectors, from which a significant proportion of sales is derived, complete their collection, a dip in sales follow into the latter part of the year. The company needs to provide context to the characters. This is an evolving process. I'm fairly confident that the upcoming announcement is related to the current quarter meeting expectations, if not exceeding them. This would form quite the thrust to the share price prior to Easter. This will be the turnaround, I'm thinking.