“In the opening quarter of FY2017-18, Yowie restructured its U.S. Sales leadership and team to accelerate growth,” Yowie’s global chief executive officer, Bert Alfonso, said. “We prioritised our focus on specific geographies and key accounts in the United States. This strategy is delivering an important increase in the addition of new accounts, as well as expansion in current accounts. Many of the confirmed additions will benefit sales in the coming March and June quarters versus our prior year results.”
The new retail sales network gains include the addition of Albertson’s, Wakefern, and Brookshire Bros, adding key accounts on both the east and west coasts of the US. Yowie said it will expand in Target with 1,250 stores. This follows positive sales results from a 300 Target store trial, adding critical volume in the important Mass channel and confirming Yowie’s success in consumer trial.
Futhermore, the chocolate brand will be at more than 8,000 new stores in the March 2018 quarter, from sales expansion into Circle K, Speedway, Travel Centers of America, Sunoco and AMPM. Distribution will also benefit from the addition of Bed Bath and Beyond, Five Below and Michael’s during the same period.
Yowie’s chief operating officer, Mark Schuessler, said the company has significant scope for further market penetration and growth in the US."
so it seems pretty clear that it is the March and June Qtrs that will be the beneficiaries of the expanded sales outlets.
what we may find is that Dec qtr sales have increased as per expressed target, but YOW will advise that it is the March and June Qtrs that will be far higher anticipated sales. ie far higher than the 55% advised earlier?
and I bet they give us further news on cashflow and profits.
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