I guess along the lines Nick Fordham was so excited about in May:
We've got another version we're going to be launching - and a really exciting monetisation model - which we're launching for the English Premier League. And that is why I got involved because the next model I believe has cracked a code ...a really, really valuable code ...that in my business of sitting between talent, organisations and huge social media reaches and media organisations, no-one has actually been able to monetise a huge social media following...
What we have created is something quite unique . I didn't think it could happen but it finally has. And that is why we can actually monetise this now.
