One COULD read it the exact reverse - booze, is a B-I-G bright-spot for WOW - beer and spirits sales are on the up [wine down] - craft beer is hot-hot-hot! NOT saying I'm right or you're wrong, but WOW's results this week point to big things ahead for their booze biz....not crawl under a rock stuff!
I believe GRB is, strategically [not business trading value wise] sitting at a type of "sweet spot"!