Ann: Titomic Core Partner in $4.9M Research Training Centre Grant, page-41

Inventors: We came up with a technology which is 10x times less efficient. How great is that.
Scientific Community: We must write about this exciting less efficient tech.
CSIRO: We must quickly patent this less efficient tech. What a great way to waste our resources.
TTT: We must commercialise this less efficient tech. What a great way to waste money and time.
Seed Investors: Great opportunity to invest in a less efficient tech, and burn our capital.
Institutional Investors: How exciting is this less efficient tech. Pour more money into it.
Bike Manufacturer: We must try this. Our bikes can get 10x more expensive to produce. How exciting is that.
Ship Manufacturer: Isn't it great that we can cut profits by a factor 10. Let's do that.
Defence: Isn't it great to produce more expensive things for our military, instead of buying them cheap.
….
W534220: I did it all and discovered how inefficient is this tech.

You have to do much more research on this, instead of posting silly posts.