If that's what you're after then contact them and ask them to...

If that's what you're after then contact them and ask them to start reporting on it - they were incredibly responsive when I last got in contact with them.

You've got to remember the phase that this company is in. If they're under reporting it's not out of malice or intent to not disclose, I'm sure they just genuinely don't know the metrics that investors find useful for these kinds of companies - they've designed a good product on the back of their industry knowledge, they know very little about reporting to investors.

Inform them, I'm sure they'd appreciate it.