Yes, the opportunity is huge. I think reaction was muted because the announcement didn't really tell us a whole lot of new information - apart from the fact that things are progressing well. When we hear that it is being extended to all (or more) sites, then things will heat up. The technology and platform is world-class so there's no reason why it won't be extended after the initial pilot. As you say, the possibilities for growth (and revenue) are mouthwatering!
Ann: Thames Water update-PEH.AX, page-6
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