Ann: Swift Signs Major International eSports Deal, page-35

Hi all, i happened to listen to a podcast yesterday that speaks wonders to this deal

https://www.abc.net.au/radionational/programs/futuretense/e-sports/10377508

As it turns out E Sports will likely be the largest viewed sport globally in the next few decades, with 30% growth rate per year. Adverting in this space will be in the billions, and major brands not directly related to gaming are charging into the mix e.g. KFC, Coke, Redbull. Combining this deal with the advertising strategy will be a major step forward for the company.I have to say when listening to this conversation the first thing that sprung to mind was that Xavier has his finger on the pulse. I would recommend all holders and anyone interested to listen to the podcast, I think this deal will actually shape the future of the company and its much more significant than anyone realises.