I wouldn't call the potential massive dilution nil affect, could...

I wouldn't call the potential massive dilution nil affect, could have a significant impact if they don't deliver on the synergies!
 
I am still sitting on the sidelines, largely because at no point have they disclosed what loss Medical Media has been making.

Hard to assess any business acquisition without that information available, chances are the acquisition could decrease profitability in the short term and it might be 18 months before it is starts to deliver and increases overall profitability, but it may take a long time to generate a higher profit per share, given the number of performance shares being issued.