Ann: Swift Buys Digital-Out-Of-Home Media Network, Medical Media, page-5

Hi Brett

While the performance shares are over an extended period. It's preferable to have them than pay for MM without any performance hurdles. The multiple struck is lower than other recent deals in the sector and it gives SW1 the advertising platform they are looking for. From a half glass full perspective, MM brings new screen sectors and gives the opportunity to leverage their existing screens to generate more revenue via targeted advertising.  Additionally, MM are confident in the Swift model which should be a very good sign for us. I think this a WIN/WIN.