Hi wgdt, Essentially, they have 4 years in which to hit the highest target possible, 2 years in a row. The revenue targets are PER YEAR: $10, 11, 11.5, 12, 12.5 and $13 mill, and at no time are SW1 paying more than 6x earnings. For example, if MM do $13 mill per year in year 3 AND 4, then the vendors get the maximum vend shares ($25 mill worth), but SW1 are benefiting to the tune of $4.2 mill extra EBITDA (ie 6x)
Ann: Swift Buys Digital-Out-Of-Home Media Network, Medical Media, page-25
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