thanks for your response @Gman2 and I agree with totally...

thanks for your response @Gman2 and I agree with totally particularly

" ...you tram up with others I. the industry who already have contacts (ZLD), get them to market for you as they will certainly benefit pushing the product and then get other big players to knock on your door...."

thats what I think is the true value (apart from the development costs) is in the Strides deal. free marketing and market research for zolpi! 

It also gives the Yank something more to go to the big boys with in the USA.