I am curious why the last two announcements have made zero...

I am curious why the last two announcements have made zero impact on the SP. Is it that the boy who cried wolf is stopping any uptake of volume on this stock? I have held for a couple of years, bought a few more here and there but what I want to see is an announcement that says "Eureka, we have hit the jackpot" - every time I read the "price sensitive" announcement it just blurs into a variety of graphs, photographs of long sticks of rock and pieces of mining equipment - I barely bother reading them anymore, I'd have better chance of understanding the sequence of a rocket launch.