Completely agree, they have an amazing product that will speak for itself with the results. It's all about explaining the technology & building the brand.
The possibilities are limited only by the imagination of the company with regard to applications.
The retail launch in Australia although will not in itself deliver huge sales but it will broaden the understanding of the brand & technology which if presented right will drive other commercial applications.
It shouldn't just be we have a great hand sanitiser etc but also the technology, the way it works & that it has multiple practically unlimited applications.
