Mentioned mwr to a rich neighbour who likes to think outside the circle. I mentioned mwr's rich history.i.e. no access to the internet, phone with separate sim, kid tracker and other markets it may appeal such as the aged, overseas travellers and security companies.
He said "that's brilliant"!
He immediately mentioned "escorts" and that had him chuckling away. Not sure whether he was thinking of the pimp or the customer who would like to track the merchandise on that comment but that's one valuable market right there!..lol