chuk,
Interesting how GoPro lost their way...unbelievable they should admit this after investors had invested millions...
“For a time we believed everybody was our customer and we believed all of our ideas were great and we weren’t really engaging our customers enough and asking them what they wanted,” Mr Woodman told news.com.au. “We weren’t even too clear as to why they were buying a GoPro in the first place.”
https://www.news.com.au/technology/gadgets/cameras/gopro-ceo-on-the-strategy-and-new-tech-he-hopes-can-return-his-company-to-its-former-glory/news-story/076b97b4e34201854b8b738e19777f69