A lot of the comments here are ill informed - there are very few public companies in this space and most that are live off their shareholder's support - see DDT or ADNAS for example - both of which have comparable technologies. Most successful companies in this space are private - companies that have to make a profit or they go out of business. No one seems to have questioned why the technology had not got traction in Israel in the years before taking it public with this "blue sky" opportunity - instead of a profit stream.
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