Remember, SKF usually doesn't provide the WiFI, they can if required, but otherwise they just overlay their data analytics software to the existing WiFi. Very little capex required, so margins from that point of view is irrelevant. Cash flow essentially equals profit. SKF just wants as many agreements as possible.
As for whether clubs need this data, why would they be any different to a shopping centre? They compete for consumers time and money, and SKF can help a club find out how often a person visits the club, where they go within the club, along with a range of other analytics SKF can offer.
From there the club may be able to "push" them targeted specials or offers based on what they prefer to do in the club. Everything comes back to targeted marketing. Wasting marketing dollars on broadcast advertising is seen as a waste nowadays.
SKF Price at posting:
18.5¢ Sentiment: Buy Disclosure: Held
