Some examples from...

Some examples from https://www.skyfii.com/resources/media/Broker_report.pdf

Example – Digital Billboard The provision of real time data to electronic billboards to generate programmatic advertising that is tailored toward the nearby audience.

Example – Personalised Marketing A retail shop sends a 5% discount promotion to regular shopper if they have registered and have been to the store for the last 3 weeks. The promotion is sent via a native application or text.

There is great opportunity for creative ways of utilising the analytics in the future. But they first need to succeed in the 'land grab'.