Ownership of any personal information (such as names and emails)...

Ownership of any personal information (such as names and emails) typically remains with the customer, however SKF has the right to use the data for the life of the contract. Analytics developed from the data during the life of the contract (i.e. trends) are owned by SKF and retained post the contract ceasing.

The value for SKF is when the data is ‘live’ and allows instantaneous, dynamic and targeted marketing and advertising.

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https://www.skyfii.com/resources/media/Broker_report.pdf