They only roll it out where there already isn't a Wi-Fi system in place. I believe they primarily resell through Optus if required. I don't think SKF have ever broken down how much revenue was one-off from installation v recurring through analytics, but I don't think there would be much margin in it for SKF. They want to make it as cheap and easy as possible to get customers trialing their product. A large up-front cost prohibits that.
SKF Price at posting:
18.0¢ Sentiment: Buy Disclosure: Held