If the company is so good and doing so well with no debt , why...

If the company is so good and doing so well with no debt , why do you think the share price keeps tanking and not going anywhere for extended periods of time over the past 3 years ? Do you think it's just poor management or bad strategy maybe ? I always thought it would have been a better strategy to maybe just fly one state in the west coast in the US and build that business before going all out and trying to grow too fast