I have never seen such a pitiful capital raising. Salvatore, you...

I have never seen such a pitiful capital raising.

Salvatore, you are spot on with your thoughts on how the product should be marketed. Coles or Woolies should be all over this given the point of differentiation. This is a sensational product with a compelling proposition and it looks like the execution is letting it down. I work in a big FMCG business and this is the sort of product and innovation that one of the major retailers should love - yes they will pressure the margins but a marketable, differentiated product with a creative and intelligent promotional campaign should get this over the line. Presenting a potential equity stake or exploring distribition through a larger supplier are the types of arrangements that should be explored.

It is frustrating as I can't help but think that a small group of entrepreneurial and committed people could easily turn this around...