I can't say that I have anything really negative to say, but I can definitely see the risk in investing in SKF (although that risk is quite low at current SP). I think there is definitely a lot of blue-sky not priced into the current SP that you see in some other tech stocks.
I think it largely comes down to a misunderstanding of exactly what it is SKF does. I think people see the free WiFi headline and think they are a high-capital hardware business that provides free WiFi to large venues. When you dig deeper, that is almost the opposite of what SKF is. While they can provide that service where required, they are primarily a low-capital software business that piggybacks on existing WiFi to track consumer habits. That information is extremely valuable to businesses and advertisers, and SKF have done a great job so far penetrating into the obvious market of large shopping centres.
There has been some discussions in other threads of the potential for SKF to monetize the data they collect in other ways, and while it may not be realistic in the short term, its just another example of how little growth is factored into the current SP.
SKF Price at posting:
19.0¢ Sentiment: Buy Disclosure: Held
