Those are pretty dreadful results... 'Online contributed 30% of...

Those are pretty dreadful results...

'Online contributed 30% of overall sales and membership grew by 13,000 to 93,000 members'
'Sales: $10.05m (June 2018 quarter'

So...collectively 93,000 members purchased  a total of $107.52 each to make the quarterly Sales of $10m...

That is roughly 24 days of purchasing a $4.50 coffee per day for each member...or buying 5.6 days of smashed avocado on toast at my local cafe at $19.00 a pop (not that I would)...

Might be better to invest in an avocado farm...

How many dormant members are there???...