Typed quite a long reply earlier but lost it so I won't retype...

Typed quite a long reply earlier but lost it so I won't retype all of that. But in essence I believe there are four main points that are driving the price down

1) quantitative info of the company - market capitalisation, high level of debt and low net profit hence falls out of many retail and institutional investors criteria.
2) the niche market the company operates in. People either don't understand or thinks this is another dodgy company generating unsustainable revenue based on click and bait
3) quarterly updates and we all know what's happening
4) progress and opportunities - which I think is starting to look positive but unproven.

1 can't be helped except for debt reduction only the next few years

2 and 4 will be helped by the recent deal giving it credibility and a view of sustainability

3 will hopefully improve but who knows