Ann: SenSen raises $5m via placement, Wins $2m Edmonton contract, page-15

Agree with the build up of compounding revenues. They have only scratched the surface and this is an area where success breeds success. There can be a reluctance to be a first mover in taking up a new technology, but once you show it is working on a recurring basis, it can start to generate a momentum all of its own and I think this is where SNS is starting to get to.

This is unlike others listed on the ASX who were great at promoting what were only trials as sales - SNS is generating long term sales contracts now and so they no longer have to "beg and borrow" to get councils to trial their technology.  The sales pitch into the council sector globally becomes more straightforward each time with positive references from existing customers rather than marketing pitches from the company to support that.

They are probably still in that "beg and borrow" stage with the casino product though.​

Next 12 months should be significantly formative for this company and once the market picks up on the overall size of market opportunities, the "blue ocean" nature of their market (few / limited competitors), the revenue and compliance benefits to buyers, we should see some real activity in the share price.