This article is very relevant to Freshero's business model. Notice the quotes from it I've pasted.
Wonder which technology uses LED lighting & carbon dioxide enrichment & ensures year round supply?
"Retailers are likely to embrace closed-system production that takes advantage of new technology to ensure year-round security of supply quantity and quality, such as greenhouses using LED lighting and elevated carbon dioxide to increase yields to lower long-term production cost. "
"The retail market in Australia is undergoing more change that it has in the last 40 years, and as the retailers are raising the bar for their consumers, so must growers and suppliers. It is important to challenge existing business models, look to innovate, and most importantly, ensure the right skillsets are in the business at the right time. Now is the time to take advantage of the changing retail landscape, as ultimately ‘change’ can also mean opportunity – and those that make the move first will be the ones reaping the benefits!"
