This looks like excellent potential here, teaming up with...

This looks like excellent potential here, teaming up with Freshero. Their management team certainly are well connected, as Red Baron has pointed out, Tony Mahoney has a great track record and he obviously has plans well thought out.

Looking at their webpage, Bruce Lane is also very well connected.....

Bruce Lane

Highly experienced executive with significant international food company experience including perishables, frozen and shelf stable supply chain, marketing and sales. Focus on driving growth through commercialisation of new products and projects. Operational roles with global blue chip FMCG companies, ASX listed companies and start-ups in NZ, Europe and Australia. Management positions at Unilever, Heinz and Bestfoods. MD at a London based online services business who counted Tesco and Reuters as its largest clients.