From a practical perspective, RNT will likely put little pop-up...

From a practical perspective, RNT will likely put little pop-up during the customer onboarding flow asking if they have renters insurance, and if they would like to take it up. Very easy to build in to the process and money for jam if renters opt to buy through RNT (obviously the convenience/on the spot nature work in RNT's favour).

I kind of agree, hard to say this is material news, it's likely just a reseller/affiliate agreement, nothing ground breaking, I suspect almost anyone could sign this up. What is unknown (as you rightly point out @nikolai) is whether the take-up % of landlords x affiliate fee would result in a material revenue impact for RNT. I suspect the revenues could be meaninful, though not groundbreaking in isolation. Smart move by RNT